Delayed and cumulative effects of advertising in a cooperative or competitive environment

Prelegent(ci)

Dominika Machowska

Afiliacja

Uniwersytet Łódzki

Termin

17 kwietnia 2019 14:15

Pokój

p. 4050

Seminarium

Seminarium Zakładu Biomatematyki i Teorii Gier

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In this talk, I investigate the goodwill dynamics evolved à la Nerlove–Arrow in which delayed or cumulative effects of advertising is included. As a result, a cooperative differential game is formulated for which I investigate the optimal solution and analyse some properties of it. In the second part of the talk, I discuss some open questions related to a non-cooperative differential game with delayed or cumulative effects in controls.

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