Delayed and cumulative effects of advertising in a cooperative or competitive environment

Speaker(s)

Dominika Machowska

Affiliation

Uniwersytet Łódzki

Date

April 17, 2019, 2:15 p.m.

Room

room 4050

Seminar

Seminar of Biomathematics and Game Theory Group

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In this talk, I investigate the goodwill dynamics evolved à la Nerlove–Arrow in which delayed or cumulative effects of advertising is included. As a result, a cooperative differential game is formulated for which I investigate the optimal solution and analyse some properties of it. In the second part of the talk, I discuss some open questions related to a non-cooperative differential game with delayed or cumulative effects in controls.

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